Exterior Signs for Business Branding
If you want to improve your brand’s visibility and attract new customers, you should invest in a quality exterior sign. These signs should feature your logo and company name, as well as a tagline or a few supporting words. The font on your sign should be large enough to be readable by a broad range of people. It’s also important to choose a font that is easy to read, with three to five words per headline. Also, try to avoid using all caps or small caps, as these fonts are more difficult to read.
Investing in good exterior signs can make a huge difference to the overall success of your business branding efforts. A well-designed sign can communicate professionalism, trust, and presence. Many consumers decide on a business based on the first impression they get, so investing in great signage is a smart investment. Signs can also be used to direct customers looking for your business, as well as inform those who pass by. It’s important to choose the right size for your sign, depending on the size of your business. However, a large sign that flashes is counterproductive, as it can be too loud for some customers.
Pylon signs are another great option. This type of sign acts as both a landmark and a promotional tool, attracting the attention of potential clients. Normally, these are tall, slender, and bright, and they are placed in high-traffic areas. The design of these signs is flexible, and can be tailored to match your business’ brand identity. It is also a cost-effective marketing tool. It does not require much maintenance.
A properly-designed exterior sign can make your business stand out from the rest of the competition. Whether your business is located on a busy street or a remote area, a professional-looking sign can help potential clients and customers find you. And it also helps your brand to attract customers from miles away. These signs are an excellent way to make your business stand out from the crowd and attract attention. A quality sign can go a long way in building brand loyalty and trust.
For the ultimate in outdoor branding, choose illuminated commercial signage. This form of signage is mounted on a metal backing panel. The LED lights behind the letters transmit light and provide optimal visibility in all lighting conditions. Another great option is illuminated building signage. In either case, the sign can feature your logo or brand name, and is great for attracting attention from passersby. There are endless possibilities when it comes to commercial signage. Make sure to carefully choose a sign that fits your business’s branding strategy.
A striking outdoor sign will catch the attention of customers and draw new ones to your business. Studies have shown that 76% of people will enter a business based on its exterior signs. Moreover, 50% of them will avoid a storefront with a dreadful sign. Using custom outdoor signs will strengthen your brand and make your business stand out from the rest. The added benefit of custom outdoor signs is that they will help you gain new customers. For more details ask a local Orland Park sign shop near you.